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Doing the Google Dance

Google has been doing lots of dancing the past ten years. The “Google Dance” refers to the numerous times Google has made a major update to their search algorithm and the changes in pagerank that always occur as a result. These search engine updates are as inevitable as death and taxes, but they don’t need to be as painful or everlasting.

The key is following sound, practical SEO practices that are instituted for the long haul, while closely following the intricacies of the “Google Dance” and making adjustments accordingly.

There’s a funny,informative and sobering post on the Level 343 blog that takes a look at the past dances, including a larger infographic of the one below.

Google Dance Infographic

Google Dance Infographic

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